Nokia Tops Greenpeace ‘Greener Electronics’ Ranking

Manila, 17 September 2008–Five leading brands are making significant
progress in greening their electronics products, Greenpeace’s latest
Guide to Greener Electronics released today reveals (1).

Nokia regains the lead, ranking seven points out of ten (2). Its
table-topping score is due to improved take-back practice in India (3).

“Most of the brands are responding to the more stringent chemical and
e-waste criteria in the Greenpeace Guide and the recently added energy
criteria. Top scorers on energy efficiency of individual products are
Apple, Nokia, Sony Ericsson and Samsung. Toshiba is an example of one
company that has improved its climate policy,” Greenpeace Southeast Asia
Toxics Campaigner Beau Baconguis.

Fujitsu Siemens Computers jumps to third place—up from 15 in June–with
a score of 5.5 points. The company has finally set late 2010 as its
deadline for eliminating PVC plastic and all brominated flame retardants
(BFRs) across its product range. Sony Ericsson ranked fourth followed
by Sony, both scoring 5.3.

So far, no company has released a computer completely free of BFRs and
PVC, though several have recently launched new products with restricted
amounts of toxic BFRs and PVC. Last week, Apple CEO Steve Jobs
announced that the new iPod line will be free of BFRs, PVC and mercury,
following the lead of companies like Nokia and Sony Ericsson.

“We see this as a very positive step by Apple towards its commitment to
eliminate these toxic elements from all of its products by end of 2008.
But, we are disappointed with the new iPod’s built-in
obsolescence–high battery replacement costs encourage a new product
purchase,” Baconguis added.

Philips stands out as the company with the worst position on e-waste and
recycling. It ranks 12th with 4.3 points, retaining its penalty point
(4) for negative lobbying on Individual Producer Responsibility in the
European Union (5).

Languishing at the bottom is Microsoft, which received 2.2; Sharp, 3.1;
and Nintendo which remains rooted to the bottom with 0.8.

The Guide continues to drive significant change in the industry with
Intel’s recent announcement that its new Xeon 5400 processors use
transistors made from Hafnium so avoiding the use of fire retardants
such as BFRs.

Notes to editors:
(1) The ninth Greenpeace Guide to Greener Electronics can be found at:
http://www.greenpeace.org/greenerelectronics

(2) Nokia last ranked first in the fifth edition of Greenpeace’s Guide
to Greener Electronics, September 2007.

(3) According to Greenpeace India’s Take-Back Blues: An Assessment of
E-waste Take-back in India, published in July, Nokia has one of the best
take-back policies of all global brands in the country. See
http://www.greenpeace.org/india/press/reports/take-back-blues

(4) A company receives a penalty point if it is found to be lying,
practicing double standards or any other corporate misbehavior.

(5) Philips, Sharp and Sanyo were members of the Electronic
Manufacturers’ Coalition for Responsible Recycling, a coalition of TV
producers in the US, which lobbied against Producer Responsibility for
financing e-waste recycling. It was finally dissolved in August.
Samsung, Sony, LGE, Toshiba and Panasonic left the coalition after
either being penalized or threatened with a penalty in previous editions
of the Guide for their membership of the body.