Philippines: PLDT makes pitch for broadband in Cebu ICT 2007

MANILA, Philippines — The Philippine Long Distance Telephone Co. is focusing on broadband services to help Cebu attract investments in information and communications technology (ICT) and bring about economic development in the province.

PLDT Corporate Business Group Head Eric R. Alberto said the Cebu ICT 2007 International Conference and Exhibition from June 26 to 28, 2007, would be a good venue for showcasing these broadband services and Cebu’s strengths in ICT.

“We believe broadband services, whether wired or wireless, are crucial catalysts for development that will complement Cebu’s expanding talent pool for ICT,” said Alberto.

“Cebu is increasingly becoming an attractive place for investing in ICT. As a telecommunications provider committed to helping Cebu reach its full potential, PLDT is investing in infrastructure development and churning out cutting edge products and solutions that will help attract these investors,” said Alberto.

The PLDT Group, which will use the theme “Broadbanding the Nation” for its booth, will highlight services such as WeRoam, SWUP (Shops.work Unplugged), W@HO, BOSSCENTRAL, Blackberry, Mobile Eye and SmartBro.

These services are all geared to help investors assess the capabilities and the possibilities of doing business in Cebu.

“Of course, we also want to convey to them that PLDT, being a leader in innovation in the country, can customize solutions for clients,” added Alberto.

The Philippines is increasingly becoming an alternative ICT hub for outsourced business next to India. Alberto said it would take a confluence of efforts from the government, academe and private sector to catapult the country past India to the top of the BPO industry.

“We could say Cebu is one of the BPO hotspots for ICT. Through the efforts of the government to promote the province as an ICT hub, the commitment of academe to produce talented ICT professionals and the private sector’s efforts to strengthen the infrastructure and offer world-class telecom solutions, Cebu can become a force to reckon with in the BPO industry,” said Alberto.

Among the topics to be discussed in Cebu ICT 2007 are: “Opportunities and Threats for Asia’s Emerging ITES (IT-enabled services) Industry,” “Promoting Investments in

Asia ICT/ITES,” “Fostering and Funding Asian Innovation,” “The Workforce and Evolving ICT/ITES Hub Development Models,” “Security Challenges in an Outsourced Environment,” “ The SME Role in the ITES Industry,” “ Innovation in Technology Services: Transforming IT for Business Advantage,” “Trends and Challenges in eGovernance,” “ Leveraging Best Practice in ITES Sectors,” and “Developing and Sustaining an Innovative Culture.”

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